Industries / Travel & Hospitality
Travel & Hospitality
Offers, destinations and brand content change daily across markets, and every one of them depends on a booking system somewhere behind the page. We build Magnolia DXP setups where your marketing team changes a price or launches a campaign without waiting for a deploy, and the homepage stays up when the traffic arrives.
Clients include
Air Canada Vacations
Virgin Voyages
IHG Hotels & Resorts
Avis Budget Group
In Travel, The Website Is The Store
A travel brand sells through its site every hour of the day, in several markets and usually in more than one language. The content changes faster than in almost any other industry: fares, packages, destination pages, hotel details and promotions that start at midnight and end on a date someone in revenue decided weeks ago.
That is why the setup underneath matters so much. When marketing has to file a ticket to change an offer, the offer goes live late. When a booking integration slows down on launch day, the cost shows up in that day’s sales. Magnolia handles this kind of work well. What decides whether it does for you is how the content model, the integrations and the release process were built around it.
Four Things We Plan For In Every Travel Engagement
01
Offers Change Faster Than Releases
Prices, packages and promotions change daily. Editors need to update them in Magnolia directly, on a schedule, without a developer or a deploy.
02
The Sale Is The Stress Test
A seat sale or a Black Friday campaign sends the most traffic of the year to the pages that matter most. The homepage takeover has to be built, tested and scheduled well before the day.
03
Booking Lives Somewhere Else
Search, availability and checkout come from booking engines, inventory and partner systems. The site has to present them cleanly and keep working when one of them changes.
04
Every Market Wants Its Own Version
Markets, currencies and languages each need their own content on shared components, so opening a new market is a setup job, not a new website.
Where We Spend Our Time In Travel
Offer & Campaign Management
Content types and author dialogs built around how your marketing team publishes offers, with scheduling, so a campaign goes live at midnight without anyone sitting at a desk.
Booking & Inventory Integrations
Booking engines, pricing, loyalty and CRM connected through APIs, with a plan for what the page does when a partner system is slow, so one failing integration does not take the page down.
Multi-market & Multilingual Setups
One content model and shared components across markets and languages, with local teams publishing their own pages inside guardrails.
Peak-season Readiness
Caching, load preparation and release planning for the dates you already know are coming, with a release process that is routine, not a weekend.
What It Looks Like In Practice
Travel & Hospitality
From Hybris to a platform the marketing team can run on its own, including a Black Friday in July homepage takeover
Air Canada Vacations
Multi-year
Retainer with Air Canada Vacations, still running today
$7M+
In Magnolia projects delivered, 100% on time
EN + FR
Delivered in English and French from day one
2008
Building enterprise platforms since
Numbers on this page are Solutions CTC’s own. Client business metrics appear only with written consent.
Questions Travel Teams Ask Us
Can our marketing team change prices and offers without a developer?
Yes, and it is usually the first thing we set up. Offers and prices become structured content in Magnolia, with author dialogs built for your editors, and changes can be scheduled to go live at a set time. Developers stay involved in new components, not in daily updates.
How do you get a travel site ready for a big sale?
Well before the day. The campaign pages and the homepage takeover are built and tested in advance, caching and integrations are checked against the traffic you expect, and the release is planned so nothing new ships on the day itself. The goal is a launch day nobody remembers.
Can you connect Magnolia to our booking engine?
Yes. We connect Magnolia to booking, pricing, loyalty and CRM systems through their APIs. We also plan what each page does when a partner system is slow or down, so one failing integration does not take the whole page with it.
We run several brands and markets. Does each one need its own site?
Usually not as a separate build. A shared content model and shared components let each brand or market keep its own look and content while the platform underneath stays one thing to maintain. Opening a new market becomes a setup job instead of a project.
Do you work in English and French?
Yes. We are based in Montreal and work in both every day. Multilingual publishing is part of how we set up the content model from the start, not something added before launch.
Do we have to replace what we have?
Rarely. Magnolia itself is seldom the problem. Most of what slows a travel site down comes from how the setup was built or maintained over time, and a short review tells you which parts are worth fixing and which are fine as they are.
Reading For Travel Platform Teams
Article
Composable DXP In Regulated Industries
What composable actually changes for a team that answers to a regulator, and what it does not.
Article
Multilingual Content In Magnolia 6.4
Keeping translations, approvals and regional versions in step across a multilingual Magnolia setup.
Article
Why Enterprise Platforms Fail After Launch
Why platforms drift in the months after launch, and the governance that keeps them on track.
Get Your Platform Ready Before The Next Peak Season
Tell us what you run, which systems sit behind the booking flow and where it slows down. We will tell you honestly what the first step is, or whether we are not the right fit.